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Integrated INSIGHTS
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My Appearance on Retail Edge
Thomas TessmerOctober 14, 2015media, Shopper Insights, Shopper Experience
FROM THE ARCHIVES: My Perspective on Omni-Channel (appearing on 8th & Walton's Saturday Morning Meeting)
Thomas TessmerOctober 7, 2015Omni-channel, Media, Shopper Insights, Shopper Experience
RETAIL READINESS INFOGRAPHIC

For the visual learners out there, here is an infographic for one of the 11 Barriers to Growth to help describe the process or present deliverables in a different manner.

Feel free to let me know if this is helpful.

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Thomas TessmerSeptember 23, 2015
My guest appearance on the Startup Junkies Podcast
Thomas TessmerSeptember 7, 2015
FROM THE ARCHIVES: MY Perspective on On Shelf Availability - OSA (appearing on 8th & Walton's Saturday Morning Meeting)
Thomas TessmerAugust 26, 2015Media, On Shelf Availability, OSA, Applying Insight, Shopper Experience, Shopper Insights
7 UNCOMFORTABLE REALITIES DONALD TRUMP REMINDS US ABOUT BRANDING
Thomas TessmerAugust 12, 2015
DON'T BRING A KNIFE TO A GUNFIGHT

The history of war reflects a process of developing advanced weapons and then developing advanced defenses to withstand the weapon.

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Thomas TessmerAugust 4, 2015
ORIGINALITY IS OVER-RATED

“We watch our competitors, learn from them, see what they are doing for customers and copy as much as we can.” Jeff Bezos

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Thomas TessmerJuly 28, 2015
STOP TALKING AND START DEMONSTRATING

Talk is cheap.  And social media has made it even cheaper.

Which makes Confucius sound even smarter.

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Thomas TessmerJuly 21, 2015
AND NOW FOR SOMETHING COMPLETELY DIFFERENT...

The storyline of the Hubble Space Telescope (HST) is a perfect analogy for what it takes to be a successful innovator in business.

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Thomas TessmerJuly 15, 2015Innovation
WHEN YOUR BEST ISN’T GOOD ENOUGH

You may be good at a lot of things, but you’d be pretty special if you were actually one of the best at anything.

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Thomas TessmerJuly 7, 2015
CAN’T LIVES ON WON’T STREET

Can’t is a static state.  It is a helpless position.  Can’t is a powerless victim of circumstance.

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Thomas TessmerJune 30, 2015
IT TOOK ME YEARS TO REALIZE I WASN’T GOING TO BE AN OVERNIGHT SUCCESS

One of the most common mistakes I see start-ups make relates to planning for longevity.  They fail to plan for longevity in two ways.

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Thomas TessmerJune 23, 2015
THE SATISFACTION OF DISAPPOINTMENT

Most of my friends would say I am fatally pessimistic.  I spend a lot of time disappointed in myself.

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Thomas TessmerJune 16, 2015
BEHOLD THE BEST OF INTENTIONS

In 2012, a small town in Spain got 15 minutes of international fame thanks to an 83-year-old woman.

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Thomas TessmerJune 9, 2015
OUTSOURCED INSIGHTS:  Resources, not staff, to meet the need.
OUTSOURCED INSIGHTS: Resources, not staff, to meet the need.

While insights are valuable to any organization, not all organizations can justify staffing full-time insight positions.

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Thomas TessmerJune 2, 2015
INSIGHT on INSIGHT: Learn & Test before you Test & Learn

Companies that use shopper insight for guidance understand the importance of learning before actions.

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INSIGHT on INSIGHTThomas TessmerMay 27, 2015Research Techniques, Applying Insight
INSIGHT on INSIGHT: Studying the Second Moment of Truth (SMOT)

Products need to be sure not to deliver a disappointing usage or consumption experience that determines repurchase.

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INSIGHT on INSIGHTThomas TessmerMay 22, 2015Moments of Truth, Insight Design, Research Techniques
INSIGHT on INSIGHT: Studying the First Moment of Truth (FMOT)

FMOT is commonly referred to as shopping.  It is how shopper insight was named.

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INSIGHT on INSIGHTThomas TessmerMay 20, 2015Moments of Truth, Competition, Insight Design, Applying Insight
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479.799.6616 tom@sellwithinsight.com
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