It takes more than mimicking an existing product to be successful. While it is smart to copy what others have proven works, it is not enough.
Read MoreShortly after you stop learning and improving, expect to become viewed as background noise as the competition becomes more appealing.
Read MoreRealize that shoppers are less likely to become buyers when they have unanswered questions about your product.
Read MoreConsider how well you've positioned your product for buyers to experience (or perceive) the maximum possible benefit.
Read MoreA basic description of the omni-channel revolution and why it is is simultaneously a great opportunity and a great threat to your future.
Read MoreMany companies have extremely poor social skills when it comes to engaging shoppers in a content-based conversation.
Read MoreYour customer is probably an idiot, with far less understanding of your category than you'd ever imagine.
Read MoreDon't think shoppers will forgive or forget very quickly when you build up expectations only to fail to meet them.
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