New insight projects should always seek to incorporate or build on existing knowledge.
Read MoreAdvance planning allows companies to integrate insights across strategies and project, increasing the impact (and value) of the insight.
Read MoreTrying to cut cost by as little as 20% can often eliminate more than half of the potential value derived from a project.
Read MoreBeing focused on capturing the right amount of insight is critical to avoid unnecessary complexity and wasted resources.
Read MoreThe speed at which insights are needed will determine what techniques can be used and how deep the analysis can go.
Read MoreIt is critical to visualize the many dimensions of final analysis at the beginning of a project.
Read MoreKnowing your audience is critical to guiding the format and content of what you deliver.
Read MoreJust like any journey should start with a destination in mind, any research project must always begin with the end in mind.
Read MoreDesign decisions drive both the cost of research and the value or ROI it produces.
Read MoreIt is critical to think through what analysis groups need to be included to deliver the project’s core objectives.
Read MoreSlightly better up-front planning can have a dramatic impact on how results drive action that lead to tangible results.
Read MorePicking the right quantitative or qualitative path will ensure your results accomplish the desired objectives.
Read MoreResearch falls into two basic buckets depending on how the data is acquired: Quantitative and qualitative.
Read MoreQuantitative research is based on large sets of data, with results statistically accurate enough to be treated as factual.
Read MoreBeyond core objectives, several other questions need to be answered to guide the early design of insight projects.
Read MoreTertiary research is built on experience and intuition that may not be easily replicated in a controlled environment.
Read MoreSecondary research comes in many forms and a wide range of costs, but comes with significant limitations or compromises.
Read MorePrimary research is the most customized and typically most useful research to rely on.
Read MoreInsight exists in three basic forms. Recognizing each helps guide where to look and how to interpret what you find.
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