Many products can easily be offered in a wide variety of colors, scents, flavors, sizes, or other variants. Approaching assortment with a let’s-make-every-possible-option attitude can be even more dangerous than offering a single one-size-fits-all option.

We determine the right combination of options through testing various SKU configurations in order to achieve an optimum retail assortment that attracts the largest or most valuable customer base while still maintaining the required sales velocity of inventory turns.

We can model the diminishing returns offered by adding incremental SKUs that deliver fewer incremental sales (and more cannibalization or switching with existing items) by studying the interaction between individual variants and the people that prefer them.