What if you knew the most efficient SKU combination to maximize your potential customer base?

Many products can easily be offered in a wide variety of colors, scents, flavors, sizes or other variants. It is critical to recognize the right combination of options (not too many and not too few) to maximize consideration among potential buyers and achieve optimum retail assortment. A let’s-make-every-reasonable-option approach can be just as dangerous as a one-size-fits-all approach.

Flip through the carousel to see examples of how the right insights bring clarity to setting direction and making decisions.