What if your idea could go through multiple revisions, and be optimized versus competitive benchmarks before any inventory exists?

First drafts are never finished. Relentless refinement is the only way to create a masterpiece. New concepts are not measured in absolute appeal, but relative to competitive benchmarks customers can also pick. The winner is the more appealing option. Getting out of this vacuum and recognizing the need to revise and refine ideas is critical to arriving at the best possible offer customers are most likely to be chosen over competitive options.

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