We believe first impressions are critical. You only have seconds to capture initial attention long enough to have prospects appreciate your unique promise.
Every product that is ultimately purchased has to first be considered. Prospects will be unaware of or instantly ignore most options. Non-awareness equals non-existence.

We study buyer psychology to identify the audience-engaging messages and mediums that capture initial attention and merit further consideration.

Few shoppers regularly step back and consider if they're buying the best product for their needs in a particular category.
Even fewer do a methodical evaluation of an entire category to determine what is best for them.
However, this does not mean the process is irrational and unpredictable.
By deconstructing past behavior, we identify the entry points that are critical to gaining initial consideration—both where they are and what immediate impression is necessary to earn further attention. This initial attention is necessary to unlock further engagement that enables a brand to communicate more information.