What if your in-store presence and product-page details made sure the customer journey always ended with your product in their cart?
Mysterious things happen during the in-store experience (both physical and online stores) that determine what items are bought by a shopper…and what are not. This process can be very personal and non-linear, difficult to predict or control. However, well-planned and well-executed merchandizing, promotions and product page content can be the difference between wasting a lot of money only to have unsold inventory, and capturing new high value customers that make repeat purchases.
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