Unique perspective to connect questions to answers and find simple solutions to complex problems
We specialize in the study, interpretation & modification of human behavior by helping companies see their business through the eyes of their customers.
We remove barriers to growth by using primary research to design solutions that retailers want to sell, and customers want to buy, and everyone gains value that far exceeds their cost to participate in the exchange.
end-to-end insight to guide
every step of the go-to-market journey
end-to-end insight to guide
every step of the go-to-market journey
SUPERVISION
/1/ Providing essential observation, direction and guidance
Fill your Funnel and Maximum Conversion
Companies have funnels. Customers have filters…a great go-to-market strategy is worthless if it can’t keep the sales funnel flowing.
Our psycho-emotional model reveals where and why prospects stop progressing toward becoming high value customers.
75 Reasons New Products Fail
It is difficult to credit a single factor for making a new product successful. It is far easier, but far less popular, to identify specific failure points.
Take advantage of our unique perspective across 200+ categories to avoid experiencing similar mistakes
BE CURIOUS. BE CREATIVE.
I launched Integrated Insights because I believe any problem is solvable when given access to the right information. Every unanswered question is an undiscovered opportunity to build a better business.
PERSPECTIVE:
Read my 3-minute
foundational business
philosophy to see if we
could be a good fit.
(my approach isn’t for everyone)
THINKING:
Let’s chat to see if
my questions and
suggestions sound like
a solution to your problem.
(my ideas are always free)
Tom inevitably raises important new questions, uncovers surprising insights and opportunities, and translates all of it into practical guidelines and actions we can immediately pursue. As important, he uses a process that requires very little time from me or my client, which builds our capacity to focus on other tasks.
- Bill W.
CEO of software solutions company
LISTEN
mode
LISTEN Mode is the discipline of data acquisition and compilation.
The quality of questions asked determines the quality of data gathered and available to guide decisions.
It is critical to avoid compromises with incomplete, inaccurate or outdated information.
LEARN Mode seeks to use curiosity and creativity to translate data into insight.
Through systematic analysis and thoughtful interpretation, it is the making of meaning that produces unique value from a commodity.
LEARN
mode
INSIGHT
on
INSIGHT
Learn from a series of brief articles that overview and explain how to design, execute, analyze and apply insights to guide better decision-making that leads to better results
