What if you could identify and selectively pursue the very best of a dozen or more opportunities?

Don’t confuse the ability to create a product with the opportunity to build a sustainable business. Game-changing innovation and big opportunities are the result of a process that initially diverges, collecting a wide assortment of potential opportunities, before it converges on a few prioritized ideas with the greatest potential. A company only pursuing a single idea is probably not pursuing the best idea, and that idea is more likely to be an example of incrementalism mislabeled as innovation.

Flip through the carousel to see examples of how the right insights bring clarity to setting direction and making decisions.