Setting the right objectives for insight
The error in our ways (mistakes made in pursuit of insight)
You choose not to do it right the first time
You think you have a pricing problem, but you really have a value problem
How to be the most interesting wo/man in the world
You have too many 12th Men, but no 10th Man
Your goal is to get bigger when it should be to get better
You suffer from irrational exuberance
You aren’t preparing for war
My mind palace
Shopper insights for dummies
