What if you could build costs and budgets around a realistic, sustainable retail price?

Dynamic online pricing is a great way to optimize sales and profitability or to manipulate search ranking. However, that can’t overcome volume forecasts, marketing budgets and cost structures built on wishfully inflated assumptions. Studying pricing curves and value perceptions in the context of competitive offerings can prevent the pain that comes from liquidating unsold inventory or slashing marketing budgets that are sure to perpetuate sales falling far short of sustainable levels.

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