Dynamic online pricing is a great way to optimize sales and profitability or manipulate search ranking and sales velocity. But that can't overcome volume forecasts, marketing budgets, and cost structures built on wishfully inflated assumptions.

We create pricing curves and value perceptions in the context of competitive offerings. We believe testing, not wishing, predicts the various sizes and price points that will maximize sales or profit.

We utilize an approach that studies demand and perceptions at multiple price points, starting at the desired MSRP and then going above or below it.
This provides evidence of price elasticity and the potential impact a price increase or promotional price can have on sales volume. We also study the awareness and influence that unit sizing and unit pricing have on value perceptions.