While online retailers generally welcome all SKUs, store shelves have limited space and shopper preferences that are geographically driven. Pursuing the maximum number of stores with the maximum assortment may sound ideal, but it can often be high risk with little reward.

Every store shelf is not equally valuable, just like every shopper is not equally valuable. We help prioritize initial distribution by identifying the right stores at the right retailers and pairing that with the right assortment to establish sustainable sales velocity, able to protect retail relationships and deliver ongoing profit.

By triangulating insights from other elements in our go-to-market model, we can identify where clients prioritize their selling resources. This also provides the evidence-based confidence to not dilute those resources and get distracted by low-hanging fruit that is unlikely to be worth the effort.