What if you knew where your product was most likely to sell, not just where the most shoppers shop?

While online retailers generally welcome all SKUs, store shelves have finite space and geographically-driven shopper profiles. Pursuing the maximum number of stores with the maximum assortment may sound ideal, but it can often be high risk with little reward. Selectively targeting the right stores with the right assortment helps ensure item velocity remains above acceptable levels to maintain distribution and diluted performance doesn’t jeopardize strain retail relationships or threaten profitability.

Flip through the carousel to see examples of how the right insights bring clarity to setting direction and making decisions.