What if you had a bullet-proof data-driven sales pitch giving Retail Buyers every justification to say YES to distributing and supporting your product and confidence to say NO to competitive items?

Retailers are always searching for items that attract new shoppers and incremental transactions, not just share-shifting activity that doesn’t increase total category sales. They need an objective, comprehensive, compelling data-driven story to justify changes to distribution, including eliminating existing SKUs. Failure to provide this support makes it almost impossible for a retailer to say yes.

Flip through the carousel to see examples of how the right insights bring clarity to setting direction and making decisions.