https://www.sellwithinsight.com/articles daily 0.75 2022-08-10 https://www.sellwithinsight.com/articles/2015/10/14/my-appearance-on-retail-edge monthly 0.5 2015-10-24 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1444846603492-WOIQ413LTPXS72W2VZQ0/image-asset.jpeg Articles - My Appearance on Retail Edge https://www.sellwithinsight.com/articles/2015/10/12/perspective-on-omni-channel monthly 0.5 2015-10-12 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1444662833795-U7UJNEFZS8UB8LR8XKYE/image-asset.png Articles - FROM THE ARCHIVES: My Perspective on Omni-Channel (appearing on 8th & Walton's Saturday Morning Meeting) https://www.sellwithinsight.com/articles/2015/10/12/retail-readiness-infographic monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1444670597907-UMU7VH258CGG3SNPJX0O/image-asset.png Articles - RETAIL READINESS INFOGRAPHIC https://www.sellwithinsight.com/articles/2015/10/11/my-guest-appearance-on-the-startup-junkies-podcast monthly 0.5 2015-10-12 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1444660526018-OXNX4EA0J2YJZC5B855P/image-asset.jpeg Articles - My guest appearance on the Startup Junkies Podcast https://www.sellwithinsight.com/articles/2015/10/12/perspective-on-osa-on-shelf-availability monthly 0.5 2015-10-12 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1444662191596-K59KJV7V2NKR43CSJF1E/image-asset.jpeg Articles - FROM THE ARCHIVES: MY Perspective on On Shelf Availability - OSA (appearing on 8th & Walton's Saturday Morning Meeting) https://www.sellwithinsight.com/articles/2015/8/26/7-uncomfortable-realities-donald-trump-reminds-us-about-branding monthly 0.5 2015-08-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1440613992540-Z2LZHTHHO01Y13KDSEK8/image-asset.jpeg Articles - 7 UNCOMFORTABLE REALITIES DONALD TRUMP REMINDS US ABOUT BRANDING https://www.sellwithinsight.com/articles/2015/6/12/dont-bring-a-knife-to-a-gunfight monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1434116230454-T1P1KCQGM9DL0KQPPPJT/image-asset.jpeg Articles - DON'T BRING A KNIFE TO A GUNFIGHT https://www.sellwithinsight.com/articles/2015/6/12/originality-is-over-rated monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1434119435082-VMJMSIM7BI5N8EIBR5W2/image-asset.png Articles - ORIGINALITY IS OVER-RATED https://www.sellwithinsight.com/articles/2015/6/12/stop-talking-and-start-demonstrating monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1434119053058-AH7J1TJYUVOOVBQWJDDU/image-asset.jpeg Articles - STOP TALKING AND START DEMONSTRATING https://www.sellwithinsight.com/articles/2015/7/15/and-now-for-something-completely-different monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1436987620442-ZBEW1EFEYILQTO0N92HH/image-asset.jpeg Articles - AND NOW FOR SOMETHING COMPLETELY DIFFERENT... https://www.sellwithinsight.com/articles/2015/6/12/when-your-best-isnt-good-enough monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1434115792579-YCR9M5MB9ZMT0WT5ZQOF/image-asset.jpeg Articles - WHEN YOUR BEST ISN’T GOOD ENOUGH https://www.sellwithinsight.com/articles/2015/6/12/cant-lives-on-wont-street monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1434114910458-TGBIC3UQETQYYW50PHXT/image-asset.gif Articles - CAN’T LIVES ON WON’T STREET https://www.sellwithinsight.com/articles/2015/6/12/it-took-me-years-to-realize-i-wasnt-going-to-be-an-overnight-success monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1434114550314-08XGJP8U84KBJD3CHI7W/image-asset.jpeg Articles - IT TOOK ME YEARS TO REALIZE I WASN’T GOING TO BE AN OVERNIGHT SUCCESS https://www.sellwithinsight.com/articles/2015/6/11/the-satisfaction-of-disappointment monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1434059124119-HI0XMPKLK5NRJT5JA5TA/image-asset.jpeg Articles - THE SATISFACTION OF DISAPPOINTMENT https://www.sellwithinsight.com/articles/2015/6/11/behold-the-best-of-intentions monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1434058813111-OB9IRU7RN4O40SQ5ZHGN/image-asset.jpeg Articles - BEHOLD THE BEST OF INTENTIONS https://www.sellwithinsight.com/articles/2015/6/8/outsourced-insights monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1433781474755-ODVIER3ZUS6RXGIWTNWO/image-asset.jpeg Articles - OUTSOURCED INSIGHTS: Resources, not staff, to meet the need. https://www.sellwithinsight.com/articles/2015/4/8/learn-test-before-you-test-learn monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429560044639-R0R0C3V5CTX2XS50HMKN/image-asset.jpeg Articles - INSIGHT on INSIGHT: Learn & Test before you Test & Learn https://www.sellwithinsight.com/articles/2015/4/8/studying-the-second-moment-of-truth monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429559559875-EIZXMYP8ZVTULEFS5LHX/image-asset.jpeg Articles - INSIGHT on INSIGHT: Studying the Second Moment of Truth (SMOT) https://www.sellwithinsight.com/articles/2015/4/8/studying-the-first-moment-of-truth monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429558222177-T1SLIUVEYMVDYBBLKS3J/image-asset.jpeg Articles - INSIGHT on INSIGHT: Studying the First Moment of Truth (FMOT) https://www.sellwithinsight.com/articles/2015/4/8/studying-the-zero-moment-of-truth monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429555911433-G6RVNEPID55WP8T8S5KO/image-asset.jpeg Articles - INSIGHT on INSIGHT: Studying the Zero Moment of Truth (ZMOT) https://www.sellwithinsight.com/articles/2015/4/8/studying-the-stimulus monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429555446507-75IWDT5LEGQW3XCS36FO/image-asset.jpeg Articles - INSIGHT on INSIGHT: Studying the Stimulus (that is, the content) https://www.sellwithinsight.com/articles/2015/4/8/the-moments-of-truth monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429554762271-6AMG2QQLMTBI2GJQ46ET/image-asset.jpeg Articles - INSIGHT on INSIGHT: The Moment(s) of Truth https://www.sellwithinsight.com/articles/2015/4/8/utilizing-mobile-research-platforms monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429552955958-FV8Q96Z8ZPHDW84FA6SI/image-asset.jpeg Articles - INSIGHT on INSIGHT: Utilizing Mobile Research Platforms https://www.sellwithinsight.com/articles/2015/4/8/utilizing-shadow-shopping monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429552841023-GA2N56WHIMZ56MMHE6B6/image-asset.jpeg Articles - INSIGHT on INSIGHT: Utilizing Shadow Shopping https://www.sellwithinsight.com/articles/2015/4/8/utilizing-scale-questions monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429725028326-KXNJU5YOXRLCSO0EIVB5/image-asset.png Articles - INSIGHT on INSIGHT: Utilizing Scale Questions https://www.sellwithinsight.com/articles/2015/4/8/utilizing-sorting-exercises monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429552470645-SUHXFC73ZLT8DM7BUS1Z/image-asset.jpeg Articles - INSIGHT on INSIGHT: Utilizing Sorting Exercises https://www.sellwithinsight.com/articles/2015/4/8/utilizing-ideation-sessions monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429303425942-8FSH06HMTRPCIS0H2FRT/image-asset.jpeg Articles - INSIGHT on INSIGHT: Utilizing Ideation Sessions https://www.sellwithinsight.com/articles/2015/4/8/utilizing-decision-maps-or-decision-trees monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429552288049-FU8JJN1LXYYCTTT8CONA/image-asset.png Articles - INSIGHT on INSIGHT: Utilizing Decision Maps or Decision Trees https://www.sellwithinsight.com/articles/2015/4/8/utilizing-equity-assessments monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429552002719-4MRKQ9QN3L7XFFPI7ZYL/image-asset.jpeg Articles - INSIGHT on INSIGHT: Utilizing Equity Assessments https://www.sellwithinsight.com/articles/2015/4/8/utilizing-lifecycle-modeling monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429551924286-IFVCGCGI8V025PR1YQ66/image-asset.png Articles - INSIGHT on INSIGHT: Utilizing Lifecycle Modeling https://www.sellwithinsight.com/articles/2015/4/8/utilizing-refinement-sessions monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429304743258-560H4VSIRD2AJNC3NSST/image-asset.jpeg Articles - INSIGHT on INSIGHT: Utilizing Refinement Sessions https://www.sellwithinsight.com/articles/2015/4/8/utilizing-an-omni-assessment monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429304309136-SI2Q9WNE6NVBVHWGQUN6/image-asset.jpeg Articles - INSIGHT on INSIGHT: Utilizing an Omni-Assessment https://www.sellwithinsight.com/articles/2015/4/8/utilizing-in-depth-interviews monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429302868300-4IYWA63QLTGN99R44H9M/image-asset.jpeg Articles - INSIGHT on INSIGHT: Utilizing In-Depth Interviews https://www.sellwithinsight.com/articles/2015/4/8/utilizing-internet-surveys monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429560620489-AG0H5LQ2PZHCBAUUJ6TR/image-asset.jpeg Articles - INSIGHT on INSIGHT: Utilizing Internet Surveys https://www.sellwithinsight.com/articles/2015/4/8/utilizing-category-assessments-designs monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429302086244-98DWWAJTSABAKQHR6ZL3/image-asset.jpeg Articles - INSIGHT on INSIGHT: Utilizing a Category Assessment https://www.sellwithinsight.com/articles/2015/4/8/utilizing-concept-testing monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429293495652-DK92WL9YWSUR6OE02EJ8/image-asset.jpeg Articles - INSIGHT on INSIGHT: Utilizing Concept Testing https://www.sellwithinsight.com/articles/2015/4/8/utilizing-ethnographic-immersion monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429292559828-XCRLVDIZOUXF1VBSDKN5/image-asset.jpeg Articles - INSIGHT on INSIGHT: Utilizing Ethnographic Immersion https://www.sellwithinsight.com/articles/2015/4/8/utilizing-multi-phase-research-designs monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429291857718-X6GTW3W2JCG6XQ4BL4KQ/image-asset.jpeg Articles - INSIGHT on INSIGHT: Utilizing Multi-Phase Research Designs https://www.sellwithinsight.com/articles/2015/4/8/utilizing-data-point-insight-design monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429291146112-MZKYF02W98NCL5FDA2P9/image-asset.jpeg Articles - INSIGHT on INSIGHT: Utilizing Sales-Based Insight (or Data-Point) Design https://www.sellwithinsight.com/articles/2015/4/8/utilizing-narrow-deep-insight-design monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429281798039-WQY770QUQ1EIFACZJ1N7/image-asset.png Articles - INSIGHT on INSIGHT: Utilizing Narrow & Deep Insight Design https://www.sellwithinsight.com/articles/2015/4/8/utilizing-broad-shallow-insight-design monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429280750282-SWHPFYNGHC4PH5J29TVR/image-asset.jpeg Articles - INSIGHT on INSIGHT: Utilizing Broad & Shallow Insight Design https://www.sellwithinsight.com/articles/2015/4/8/interview-questions-for-third-party-agencies monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429279024745-YDV58Z56L18JRG41Z5RJ/image-asset.png Articles - INSIGHT on INSIGHT: Interview Questions for Third-Party Agencies https://www.sellwithinsight.com/articles/2015/4/8/picking-a-third-party-agency-thats-right-for-you monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429277534621-CICA8KYA6BAMH3S4MTBX/image-asset.jpeg Articles - INSIGHT on INSIGHT: Picking a third-party agency that’s right for you https://www.sellwithinsight.com/articles/2015/4/8/can-i-do-it-myself-or-do-i-need-help monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429276015664-1GTVLZDT15X5EF47I3XV/c78d4ffa19d4a07c3e106b865c00b536.jpg Articles - INSIGHT on INSIGHT: Can I do it myself or do I need help? https://www.sellwithinsight.com/articles/2015/4/8/utilizing-segmentation monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429218134031-IIL75SOCBQVU2TGBMX8D/segmentation+2.png Articles - INSIGHT on INSIGHT: Utilizing Segmentation https://www.sellwithinsight.com/articles/2015/4/8/the-value-of-segmentation monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429217198943-5SZU1ZA8QH27JQ7K9R2D/image-asset.png Articles - INSIGHT on INSIGHT: The Value of Segmentation https://www.sellwithinsight.com/articles/2015/4/8/applying-qualitative-research monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429215509385-JH1K3KYJIV85TI7LBKLZ/image-asset.jpeg Articles - INSIGHT on INSIGHT: Applying Qualitative Research https://www.sellwithinsight.com/articles/2015/4/8/applying-quantitative-insights monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429213751552-T8MGJ4X5NDBQB1LWXL75/image-asset.jpeg Articles - INSIGHT on INSIGHT: Applying Quantitative Insights https://www.sellwithinsight.com/articles/2015/4/8/separating-the-signal-from-the-noise monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429212849995-OJUM23JEW7EMKYNYFCUF/image-asset.gif Articles - INSIGHT on INSIGHT: Separating the Signal From the Noise https://www.sellwithinsight.com/articles/2015/4/8/controlling-interpretation-error monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429211698545-41Z64G50RNZ9HR0XLAWF/image-asset.jpeg Articles - INSIGHT on INSIGHT: Controlling Interpretation Error https://www.sellwithinsight.com/articles/2015/4/8/controlling-errors-in-analysis monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429211040907-KOSGGEGMPMYDXVKD4ZR6/image-asset.jpeg Articles - INSIGHT on INSIGHT: Controlling Errors in Analysis https://www.sellwithinsight.com/articles/2015/4/8/controlling-respondent-error monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429209204057-BO7KWU1YMTMJ1LT5H6FH/image-asset.jpeg Articles - INSIGHT on INSIGHT: Controlling Respondent Error https://www.sellwithinsight.com/articles/2015/4/8/controlling-design-error monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429208408662-O8AQZNRD9PMB4JI6Z1LW/image-asset.jpeg Articles - INSIGHT on INSIGHT: Controlling Design Error https://www.sellwithinsight.com/articles/2015/4/8/the-error-in-our-ways monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429203083762-SAPC0XH8UDIC390VNAQV/image-asset.jpeg Articles - INSIGHT on INSIGHT: The Error in Our Ways https://www.sellwithinsight.com/articles/2015/4/8/picking-the-right-sample-size monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429201588146-R2JY1T6011ISB6DI1545/image-asset.jpeg Articles - INSIGHT on INSIGHT: Picking the Right Sample Size https://www.sellwithinsight.com/articles/2015/4/8/15-principles-for-qualifying-the-right-respondents monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429200811080-GGU3ANUNRW0X2DN5R2PV/image-asset.gif Articles - INSIGHT on INSIGHT: 15 Principles for qualifying the right respondents https://www.sellwithinsight.com/articles/2015/4/8/structuring-the-right-analysis-plan monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429124410479-CS1TL4V58OTMMMHF8BWL/image-asset.jpeg Articles - INSIGHT on INSIGHT: Structuring the Right Analysis Plan https://www.sellwithinsight.com/articles/2015/4/8/gathering-and-incorporating-existing-information monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429123536367-7SBRJDWGDKMEUR8UKENN/image-asset.jpeg Articles - INSIGHT on INSIGHT: Gathering and Incorporating Existing Information https://www.sellwithinsight.com/articles/2015/4/8/writing-a-good-learning-plan monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429633509682-J2KSZHA0EFU430KVGB9X/image-asset.jpeg Articles - INSIGHT on INSIGHT: Writing a Good Learning Plan https://www.sellwithinsight.com/articles/2015/4/8/establishing-a-budget-for-your-insight-work monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429121958197-BEHIUD5OP80E5GH2HMTT/image-asset.gif Articles - INSIGHT on INSIGHT: Establishing a Budget for Your Insight Work https://www.sellwithinsight.com/articles/2015/4/8/defining-the-scope-of-an-insight-project monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429121516907-DP0QJPH7MS3JG6VY23ZN/image-asset.jpeg Articles - INSIGHT on INSIGHT: Defining the Scope of an Insight Project https://www.sellwithinsight.com/articles/2015/4/8/defining-the-timeline-for-an-insight-project monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429121434641-WVLYT7JR3IEUV49V723K/image-asset.jpeg Articles - INSIGHT on INSIGHT: Defining the Timeline for an Insight Project https://www.sellwithinsight.com/articles/2015/4/8/advanced-analysis-planning monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429117454584-F6OJSY1WZR6502FXCXR9/image-asset.jpeg Articles - INSIGHT on INSIGHT: Advanced Analysis Planning https://www.sellwithinsight.com/articles/2015/4/8/planning-the-delivery-of-results monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429116844502-M83NU1U35KY0DH4995YF/image-asset.jpeg Articles - INSIGHT on INSIGHT: Planning the Delivery of Results https://www.sellwithinsight.com/articles/2015/4/8/setting-the-right-objectives monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429115037225-HFOSYTVDZ2K2A3ZUYUX4/image-asset.jpeg Articles - INSIGHT on INSIGHT: Setting the Right Insight Objectives https://www.sellwithinsight.com/articles/2015/4/8/the-components-of-cost-for-insight monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429107153797-V1HGP2DV762YSWC2P86D/image-asset.jpeg Articles - INSIGHT on INSIGHT: The Components of Cost for Insight https://www.sellwithinsight.com/articles/2015/4/8/guidelines-for-creating-analysis-groups monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429106110309-WHF20FMVPG2JLQR0NQ8A/image-asset.jpeg Articles - INSIGHT on INSIGHT: Guidelines for Creating Analysis Groups https://www.sellwithinsight.com/articles/2015/4/8/improving-the-odds-that-insight-is-applied monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429105841582-SPZA1IV19ISR5C98RFDL/image-asset.jpeg Articles - INSIGHT on INSIGHT: Improving the odds that insight is applied https://www.sellwithinsight.com/articles/2015/4/8/comparing-quantitative-and-qualitative-approaches monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429104555930-A6CA08ZW1R623EBOI1NT/image-asset.jpeg Articles - INSIGHT on INSIGHT: Comparing Quantitative and Qualitative Approaches https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429103790632-EGUE3TFMVDT05TWT5YO4/image-asset.jpeg Articles - INSIGHT on INSIGHT: Comparing Quantitative and Qualitative Approaches https://www.sellwithinsight.com/articles/2015/4/8/understanding-qualitative-insight monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429045782386-7V8WP2PCR3EY3LHDV7CV/image-asset.png Articles - INSIGHT on INSIGHT: Understanding Qualitative Insight https://www.sellwithinsight.com/articles/2015/4/8/understanding-quantitative-insight monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429044561768-GUJQZRJ38D3LPH90F4V9/image-asset.jpeg Articles - INSIGHT on INSIGHT: Understanding Quantitative Insight https://www.sellwithinsight.com/articles/2015/4/8/overview-of-designing-insights monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429040186755-97NAVL4QZSBXCLDULPJM/image-asset.jpeg Articles - INSIGHT on INSIGHT: Overview of Designing Insights https://www.sellwithinsight.com/articles/2015/4/8/tertiary-research monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429039549939-2MZDENWOG939J3SZO9QE/image-asset.jpeg Articles - INSIGHT on INSIGHT: Tertiary Research https://www.sellwithinsight.com/articles/2015/4/8/secondary-research monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429038063493-YYNRG2ZS5AB4AFEGNQK7/image-asset.jpeg Articles - INSIGHT on INSIGHT: Secondary Research https://www.sellwithinsight.com/articles/2015/4/8/primary-research monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429036940012-ZKB20ZN35KBHKJ5B9WC8/image-asset.gif Articles - INSIGHT on INSIGHT: Primary Research https://www.sellwithinsight.com/articles/2015/4/8/three-degrees-of-insight-the-primary-the-secondary-and-the-tertiary monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429036540633-58DZ9L4M3Q1KUKYPVYI0/image-asset.jpeg Articles - INSIGHT on INSIGHT: Three degrees of insight: The primary, the secondary, and the tertiary https://www.sellwithinsight.com/articles/2015/4/8/getting-to-the-what-if monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429035867935-YWHYJBCGT32GYEART5ET/image-asset.jpeg Articles - INSIGHT on INSIGHT: Getting to the What If https://www.sellwithinsight.com/articles/2015/4/8/getting-to-the-why-or-the-root-cause monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1429034936135-8FF4U1ER6TZFLZH7MV0E/image-asset.png Articles - INSIGHT on INSIGHT: Getting to the Why (or the root cause) https://www.sellwithinsight.com/articles/2015/4/8/getting-beyond-pos-data monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1428962693390-P0SAC3JH171O2ACVBNRH/image-asset.jpeg Articles - INSIGHT on INSIGHT: Getting beyond POS data (that’s Point Of Sale) https://www.sellwithinsight.com/articles/2015/4/8/from-the-what-to-the-why-to-the-what-if monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1428957745355-7M3ED60CNPJ7TMJTMB44/image-asset.jpeg Articles - INSIGHT on INSIGHT: From the What to the Why to the What If https://www.sellwithinsight.com/articles/2015/4/8/an-introduction-to-insight monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1428955704030-UIKM5KRA0P6ZDQVLHE27/Slide04.jpg Articles - INSIGHT on INSIGHT: An Introduction to Insight https://www.sellwithinsight.com/articles/2015/4/8/why-you-should-care-about-investing-in-insight monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1428955278562-AW95D3SZM966F1WNUSJY/Slide04.jpg Articles - INSIGHT on INSIGHT: Why You Should Care About Investing in Insight https://www.sellwithinsight.com/articles/2014/12/23/mistake-75 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420600487601-08E2A4MNKERUXBZ21ZJ3/131017162350-roseanne-original-cast-horizontal-large-gallery.jpg Articles - MISTAKE #75: You can’t appeal to the masses without appealing to the masses https://www.sellwithinsight.com/articles/2015/6/8/omni-presence-and-content-creation monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1433781263215-4IJ6GVOTL2P01BY76RZY/image-asset.png Articles - OMNI-PRESENCE AND CONTENT CREATION: Be seen and heard https://www.sellwithinsight.com/articles/2014/12/18/mistake-74 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420583989321-SMMAPM4BK1BYH1JMSY1K/image-asset.jpeg Articles - MISTAKE #74: You thought you could manipulate data and get away with it https://www.sellwithinsight.com/articles/2014/12/15/mistake-73 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420583291320-JOH84A60P9QTVCJK8581/photo2.jpg Articles - MISTAKE #73: You did not take time to find common ground with the buyer https://www.sellwithinsight.com/articles/2015/6/8/sales-sustainment monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1433781172509-7R4J2PKMC5YVU5XMBWJN/image-asset.png Articles - SALES SUSTAINMENT: Turning initial sales momentum into long-term success https://www.sellwithinsight.com/articles/2014/12/11/mistake-72 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420581714007-RKSKSGA3TMU4ZFCH82NJ/image-asset.jpeg Articles - MISTAKE #72: You do a poor job educating your prospects https://www.sellwithinsight.com/articles/2014/12/09/mistake-71 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420578299620-HCKO3N87KKT4OXBE4516/image-asset.png Articles - Mistake #71: Your marketing efforts are timed all wrong https://www.sellwithinsight.com/articles/2014/12/04/mistake-70 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420571621507-5MJLUZW09KQXOALX5G0A/image-asset.jpeg Articles - MISTAKE #70: You pick a bad brand name https://www.sellwithinsight.com/articles/2014/12/03/an-idiots-guide-to-educating-your-shopper monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420570260250-WY4MJ32OVUWLI7OZMD1Q/image-asset.jpeg Articles - AN IDIOT'S GUIDE TO EDUCATING YOUR SHOPPER https://www.sellwithinsight.com/articles/2014/12/02/mistake-69 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420569227839-NSGKC2Y5DNFHT6MSHNA5/image-asset.jpeg Articles - MISTAKE #69: Your volume forecast is over-inflated https://www.sellwithinsight.com/articles/2015/6/8/sell-in-support monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1433781112775-RTEH13L66RUIVZIQ3W32/image-asset.png Articles - SELL-IN SUPPORT: Getting to yes by getting the buyer to say no https://www.sellwithinsight.com/articles/2014/11/25/mistake-68 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420568182249-5ISGL0ABQYQGBBC3T4WG/image-asset.jpeg Articles - MISTAKE #68: You under-value or over-estimate repeat purchase or loyalty https://www.sellwithinsight.com/articles/2015/6/8/concept-refinement monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1433781059613-TVBGVODGSNNPM58IGQFF/image-asset.png Articles - CONCEPT REFINEMENT: The pursuit of approximate perfection https://www.sellwithinsight.com/articles/2014/11/20/mistake-67 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420567183886-1QAH1W8M85NL0LYRWWZT/image-asset.jpeg Articles - MISTAKE #67: You over-estimate initial awareness and trial https://www.sellwithinsight.com/articles/2014/11/18/mistake-66 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420565421966-SRIHCCEGWS9OQHUVWYI7/image-asset.png Articles - MISTAKE #66: You’re not appealing to people at every step of the shopping process https://www.sellwithinsight.com/articles/2015/6/8/principle-based-design monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1433781009694-VQTCJX5MLC6Y8WUXF5G3/image-asset.png Articles - PRINCIPLE-BASED DESIGN: Let intelligence guide your decisions https://www.sellwithinsight.com/articles/2014/11/13/mistake-65 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420564484054-NQ4OY9NCNSY5ON4PWEHQ/image-asset.jpeg Articles - MISTAKE #65: You don’t get to the point https://www.sellwithinsight.com/articles/2014/10/11/mistake-64 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420762801280-AFAM8YM9IE7DJC3WUWKC/image-asset.jpeg Articles - MISTAKE #64: You’re focused on earning as much money as possible, not learning all you can https://www.sellwithinsight.com/articles/2015/6/8/segmentation-profiling monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1433798878725-UHVYKV1QC3WBPHQMQG0O/image-asset.png Articles - SEGMENTATION & PROFILING: Avoid being sucked into the big middle https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1433780946779-SL6273QONXFEEV3SP4HF/image-asset.png Articles - SEGMENTATION & PROFILING: Avoid being sucked into the big middle https://www.sellwithinsight.com/articles/2014/10/06/mistake-63 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420559222996-AHGQYIOX2O72DS8SUZF1/image-asset.jpeg Articles - MISTAKE #63: You thought you could ‘buy’ sustainable sales or loyalty https://www.sellwithinsight.com/articles/2014/11/04/mistake-62 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420762682012-16O23GPDECZH5OXTBXD3/fotolia_4507508_XS.jpg Articles - MISTAKE #62: You don’t consider how shoppers can afford to buy your product https://www.sellwithinsight.com/articles/2015/6/8/category-assessment monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1433780837666-0IY7UMHRCDCY4T7284GB/image-asset.png Articles - CATEGORY ASSESSMENT: Gain credibility through context https://www.sellwithinsight.com/articles/2014/10/30/mistake-61 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420558050681-J4LXYMCTALHCERD80AE1/image-asset.png Articles - MISTAKE #61: You think you’re an impulse purchase and that it’s a good thing https://www.sellwithinsight.com/articles/2014/10/28/mistake-60 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420765173325-JLDGL71JTZGZYM0471RC/image-asset.jpeg Articles - MISTAKE #60: You think purchase decisions are made in discrete category silos https://www.sellwithinsight.com/articles/2015/6/8/opportunity-exploration monthly 0.5 2017-10-26 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1433795867718-PNXVDS95E2EICS1939IV/image-asset.jpeg Articles - OPPORTUNITY EXPLORATION: Finding the right ideas https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1433780785484-IRSVWOCYSI1ZHZVL9FKV/image-asset.png Articles - OPPORTUNITY EXPLORATION: Finding the right ideas https://www.sellwithinsight.com/articles/2014/10/23/mistake-59 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420762469236-R6A21FQ45U3ICQPO49L3/image-asset.jpeg Articles - MISTAKE #59: Your sizing is off https://www.sellwithinsight.com/articles/2014/10/21/mistake-58 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420261487370-JUILE0G7TBYJB5SOU03C/image-asset.png Articles - MISTAKE #58: You think you have a pricing problem, but you really have a value problem https://www.sellwithinsight.com/articles/2015/6/8/go-to-retail-strategy-development monthly 0.5 2017-10-27 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1433780714024-VWZ0A5O02AKIUUWYDDPT/image-asset.png Articles - GO-TO-RETAIL STRATEGY DEVELOPMENT: Finding common ground for growth https://www.sellwithinsight.com/articles/2014/10/16/mistake-57 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420260958615-V4B1MHM2MRJP84LWM0XT/image-asset.jpeg Articles - MISTAKE #57: Your product’s retail price is too low https://www.sellwithinsight.com/articles/2014/10/14/mistake-56 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420764291652-E8XACS89QE199YOHRLGK/image-asset.jpeg Articles - MISTAKE #56: Your product cost is too low https://www.sellwithinsight.com/articles/2015/6/8/knowledge-cataloging monthly 0.5 2017-10-27 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1433780660342-K96C5KJ0826P1LJGZVGU/image-asset.png Articles - KNOWLEDGE CATALOGING: Knowing what you already know https://www.sellwithinsight.com/articles/2014/10/09/mistake-55 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420229859353-3DIKGN5BPYUN2CLKQR34/image-asset.jpeg Articles - MISTAKE #55: Your product is priced too high https://www.sellwithinsight.com/articles/2014/10/07/mistake-54 monthly 0.5 2022-08-06 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420228162806-LG3GFMPZZX1J8A3TP7TG/image-asset.jpeg Articles - MISTAKE #54: You don’t do your homework when setting your product cost https://www.sellwithinsight.com/articles/2015/6/8/retail-readiness-assessment monthly 0.5 2017-10-27 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1433780575638-O2ZJHNCOPQEZBK4UKB9A/image-asset.png Articles - RETAIL READINESS ASSESSMENT: Figuring out what needs to be done https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1433780550987-IL8NSLH3ILBXW689DU1G/DON%27T+KNOW+DON%27T+KNOW+PIE+CHART.jpg Articles - RETAIL READINESS ASSESSMENT: Figuring out what needs to be done https://www.sellwithinsight.com/articles/2014/10/02/mistake-53 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420261538383-3SU4F3TSBAUJNYA2FFSX/image-asset.png Articles - MISTAKE #53: You don’t do your homework when setting your retail price https://www.sellwithinsight.com/articles/2014/10/01/9-principles-to-guide-brand-name-development monthly 0.5 2017-10-27 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420175809875-HX7URV9ILAV6IZDH8FS4/image-asset.jpeg Articles - 13 Principles to Guide Brand Name Development https://www.sellwithinsight.com/articles/2014/10/01/15-ways-you-can-use-size-to-your-advantage monthly 0.5 2017-10-27 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420171139369-BE0R3OGLJO4T5N15Y5UJ/image-asset.png Articles - 15 WAYS YOU CAN USE SIZE TO YOUR ADVANTAGE https://www.sellwithinsight.com/articles/2014/09/30/mistake-52 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420169212272-S6KF6J0U9UDMQ36ZUG6S/image-asset.jpeg Articles - MISTAKE #52: There are no design principles guiding the look of your label https://www.sellwithinsight.com/articles/2014/09/25/mistake-51 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420166247254-GPWEFCY61JL5LR54R9I9/image-asset.jpeg Articles - MISTAKE #51: Your packaging is completely unremarkable and maybe even repulsive https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420168572668-WFYCVDH1ESOBUYGMA0RQ/image-asset.jpeg Articles - MISTAKE #51: Your packaging is completely unremarkable and maybe even repulsive https://www.sellwithinsight.com/articles/2014/09/23/mistake-50 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420154656771-DUOTJ9JMQJB7SB3JCO44/image-asset.gif Articles - MISTAKE #50: You don’t follow these 13 guidelines to design packaging to survive on the shelf https://www.sellwithinsight.com/articles/2014/09/18/mistake-49 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420127697055-FVKMG5YY3U285LF02DV8/image-asset.jpeg Articles - MISTAKE #49: You aren’t preparing for war https://www.sellwithinsight.com/articles/2014/09/16/mistake-48 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420132581499-KKE4H3FFQ099LCOBRYT5/image-asset.jpeg Articles - MISTAKE #48: You think imitation is the greatest form of flattery https://www.sellwithinsight.com/articles/2014/09/11/mistake-47 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420129152420-Y4G9LZUV3V700BAY5KV2/image-asset.jpeg Articles - MISTAKE #47: You focus on the wrong retailers https://www.sellwithinsight.com/articles/2014/09/09/mistake-46 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420044426020-8W8OHQD40JS1MEVG427R/image-asset.jpeg Articles - MISTAKE #46: You focus on the wrong competition https://www.sellwithinsight.com/articles/2014/09/04/mistake-45 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419991075168-6VKU6UZ5XBO1Q01EW5FO/image-asset.jpeg Articles - MISTAKE #45: You don’t have healthy fear of the competition https://www.sellwithinsight.com/articles/2014/09/02/mistake-44 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420044483234-7KCWO1W8QMYXBGEL6C0M/Bodybuilding%2Bcompetition_3fda45_4732433.jpg Articles - MISTAKE #44: You don’t study the competition https://www.sellwithinsight.com/articles/2014/08/28/mistake-43 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420067484982-5F6KQRYQFHQGMHRCL1H5/image-asset.jpeg Articles - MISTAKE #43: You need to set and manage the right expectations https://www.sellwithinsight.com/articles/2014/08/26/mistake-42 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419989062702-MO1OE6VUDS1GM4U0IYRG/Swing-and-Miss.jpg Articles - MISTAKE #42: You’re swinging too hard https://www.sellwithinsight.com/articles/2014/08/21/mistake-41 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419971144764-PSK0KJYG5DNCC337Q9D2/image-asset.jpeg Articles - MISTAKE #41: There is conflict of interest https://www.sellwithinsight.com/articles/2014/08/19/mistake-40 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419969825619-KQTJ8IHRAGOQ2HL8ETB8/image-asset.jpeg Articles - MISTAKE #40: Your team just doesn’t understand retail https://www.sellwithinsight.com/articles/2014/08/14/mistake-39 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419967641009-QOPKSM39UTLX89OL12FI/image-asset.jpeg Articles - MISTAKE #39: You are static in a dynamic world https://www.sellwithinsight.com/articles/2014/08/14/mistake-38 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419965864522-0ZL3XMHTJNGD6TSBA8KW/image-asset.jpeg Articles - MISTAKE #38: Average is not acceptable https://www.sellwithinsight.com/articles/2014/08/12/mistake-37 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419916061406-EEQEJUIY1UH4HFBDIUY8/image-asset.jpeg Articles - MISTAKE #37: You’re really testing the strength of a shoestring https://www.sellwithinsight.com/articles/2014/08/10/my-mind-palace monthly 0.5 2015-01-12 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1416868840693-WE6671K0KWKYSNTA79P3/image-asset.png Articles - MY MIND PALACE https://www.sellwithinsight.com/articles/2014/08/07/mistake-36 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419955777670-5LZFPATZMAPDETCY6UVC/cb00b0b4708c71e685440cb9961f346e.jpg Articles - MISTAKE #36: Hurry Up and What? https://www.sellwithinsight.com/articles/2014/08/05/mistake-35 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419875197233-TLVNDEKK64EDU2QIMYAY/image-asset.jpeg Articles - MISTAKE #35: You’re not working with the best tools https://www.sellwithinsight.com/articles/2014/07/31/mistake-34 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419911173731-DYE9FAXLYU0TZEST81B5/image-asset.png Articles - MISTAKE #34: Know when to accept approximate perfection https://www.sellwithinsight.com/articles/2014/07/29/mistake-33 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419915615408-AIU9VJ5RSXTYTM9C55N7/image-asset.jpeg Articles - MISTAKE #33: Learning the right technique helps, but isn’t always enough https://www.sellwithinsight.com/articles/2014/07/24/mistake-32 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419870401837-G4OYNU6GLQ4NW85JF71V/image-asset.jpeg Articles - MISTAKE #32: You are scared to admit your mistakes...or ignorance https://www.sellwithinsight.com/articles/2014/07/22/mistake-31 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419867374731-18HUHXXA3S206H71HF9D/crazy-wiring.jpg Articles - MISTAKE #31: You choose not to do it right the first time https://www.sellwithinsight.com/articles/2014/07/17/mistake-30 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419726980352-2UE42ZCO8TRXE3MB3LX9/image-asset.jpeg Articles - MISTAKE #30: Your goal is to get bigger when it should be to get better https://www.sellwithinsight.com/articles/2014/07/16/embrace-peter-pan-syndrome monthly 0.5 2017-10-27 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420128918627-R257TYHCKH58PSVG4A64/image-asset.jpeg Articles - EMBRACE PETER PAN SYNDROME https://www.sellwithinsight.com/articles/2014/07/15/mistake-29 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419718244058-LI1B6BLG5J39IDIYM1H2/image-asset.jpeg Articles - MISTAKE #29: You ignore the laws of diminishing innovation https://www.sellwithinsight.com/articles/2014/07/15/components-of-volume monthly 0.5 2017-10-27 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419717723261-43YZXWXKNXOHQX28ZNMJ/image-asset.png Articles - COMPONENTS OF VOLUME (CoV) https://www.sellwithinsight.com/articles/2014/07/10/mistake-28 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419707117753-PMSD39UAV3SPTJPS14CF/image-asset.jpeg Articles - MISTAKE #28: You’re not comfortable in your own skin https://www.sellwithinsight.com/articles/2014/07/08/mistake-27 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419705195610-3MQTFD2IZI1O8RYJN4TT/image-asset.jpeg Articles - MISTAKE #27: You don’t value your size https://www.sellwithinsight.com/articles/2014/06/03/mistake-26 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419700648438-J0DJ7FNS2HFTILSBFAYJ/image-asset.jpeg Articles - MISTAKE #26: You fail to meaningfully differentiate versus the competition https://www.sellwithinsight.com/articles/2014/06/03/how-to-be-the-most-interesting-woman-in-the-world monthly 0.5 2015-01-11 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1416856568304-9FX55NP9OX7D1XD3SPWS/image-asset.jpeg Articles - HOW TO BE THE MOST INTERESTING WO/MAN IN THE WORLD He doesn’t always talk…but when he does, he chooses his words wisely. https://www.sellwithinsight.com/articles/2014/07/01/mistake-25 monthly 0.5 2022-08-08 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1416885502745-TTJMU8V0FWRC918KQOOG/image-asset.png Articles - MISTAKE #25: You aren’t answering the questions your shoppers are asking https://www.sellwithinsight.com/articles/2014/06/26/mistake-24 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419662197687-WPDDV2MY88G3NIBBPCVW/image-asset.jpeg Articles - MISTAKE #24: You fail to demonstrate the product’s benefit https://www.sellwithinsight.com/articles/2014/06/24/mistake-23 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1416868193371-TF8HM2WG3TSPW1XB36S2/image-asset.jpeg Articles - MISTAKE #23: You’re too damn complicated https://www.sellwithinsight.com/articles/2014/06/22/mistake-22 monthly 0.5 2022-08-06 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1416862955470-NT5E665PCAAPU1M8IQSN/image-asset.png Articles - MISTAKE #22: Your focus makes you blind https://www.sellwithinsight.com/articles/2014/06/17/mistake-21 monthly 0.5 2022-08-06 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1416859782417-C6GG0A78GRYFI4FRCS54/image-asset.jpeg Articles - MISTAKE #21: You are not self-aware https://www.sellwithinsight.com/articles/2014/06/12/mistake-20 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1416855486314-KD42FTRNLURM4WJOPKJV/bush_mission_accomplished_uss_abraham_lincoln_reuters_img.jpg Articles - MISTAKE #20: You suffer from irrational exuberance https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419644135285-HA0T3EA7EUE9PGU5N05S/image-asset.jpeg Articles - MISTAKE #20: You suffer from irrational exuberance https://www.sellwithinsight.com/articles/2014/06/10/mistake-19 monthly 0.5 2023-03-09 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419640167518-TP6YRUD12QIAGA2DKOO4/image-asset.jpeg Articles - MISTAKE #19: You get easily led astray https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419637957553-2W0R50YMW3PYMT4MYV2H/image-asset.png Articles - MISTAKE #19: You get easily led astray https://www.sellwithinsight.com/articles/2014/06/05/mistake-18 monthly 0.5 2022-08-06 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1416594265213-PICCBC45BJC2PBPMZS4F/image-asset.jpeg Articles - MISTAKE #18: Your product is really just a share-shifter https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419628561274-V953LKY1IRWHRR63CUHP/image-asset.jpeg Articles - MISTAKE #18: Your product is really just a share-shifter https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1416594298722-25FN6LOA20GPUDVWE1C5/image-asset.jpeg Articles - MISTAKE #18: Your product is really just a share-shifter https://www.sellwithinsight.com/articles/2014/06/04/what-is-omnichannel monthly 0.5 2017-10-27 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419627806372-521CK9AOTPW3MN8K6XXE/image-asset.jpeg Articles - WHAT IS OMNI-CHANNEL AND WHY SHOULD I CARE? https://www.sellwithinsight.com/articles/2014/06/03/mistake-17 monthly 0.5 2022-08-06 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419627011022-CZ5OT8FT017E7CF4L7PH/image-asset.jpeg Articles - MISTAKE #17: You have a short fuse https://www.sellwithinsight.com/articles/2014/06/02/solutions-can-be-simple monthly 0.5 2015-01-11 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419625722423-HTZW0K1ADCDASSV0KX3R/image-asset.jpeg Articles - WHEN SIMPLE SOLUTIONS BECOME OBVIOUS https://www.sellwithinsight.com/articles/2014/05/29/mistake-16 monthly 0.5 2022-08-06 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419624617865-5CVHU88GZFWO0GWURMK4/image-asset.jpeg Articles - MISTAKE #16: You don’t understand the speed of retail https://www.sellwithinsight.com/articles/2014/05/27/mistake-15 monthly 0.5 2022-08-06 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419620186708-DMCN9XOFN2R6Z3GQLTKY/58107.jpg Articles - MISTAKE #15: You are a crappy listener, too https://www.sellwithinsight.com/articles/2014/05/22/mistake-14 monthly 0.5 2022-08-06 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419611954484-4XTNFPVAXWAL6NVBSUVI/image-asset.jpeg Articles - MISTAKE #14: You are a Crappy Communicator https://www.sellwithinsight.com/articles/2014/05/20/mistake-13 monthly 0.5 2022-08-06 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419610408082-HWK9KBZX5GR68MW39DPS/image-asset.jpeg Articles - MISTAKE #13: You’re thinking of your prospects demographically, not psychographically https://www.sellwithinsight.com/articles/2014/05/15/mistake-12 monthly 0.5 2022-08-06 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419607736979-ZKDPU4TH3T5YZ9GV4XAK/image-asset.jpeg Articles - MISTAKE #12: You think a piece of a larger pie is always more filling https://www.sellwithinsight.com/articles/2014/05/13/mistake-11 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419569441536-DSGOPT5EZBXG9YDXHS9P/image-asset.jpeg Articles - MISTAKE #11: The Two-Tailed Resource Risk Gets You https://www.sellwithinsight.com/articles/2014/05/08/mistake-10 monthly 0.5 2022-08-06 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419567420408-UAXTE53FWANMJXPBCIEW/image-asset.jpeg Articles - MISTAKE #10: You’re trying to climb Mount Everest…Alone https://www.sellwithinsight.com/articles/2014/05/06/mistake-9 monthly 0.5 2022-08-06 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419565326332-KF55VIHQZMB2R7MV1FSS/image-asset.jpeg Articles - MISTAKE #9: You need help. No, you REALLY need help! https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420128032711-24I5RNBT8PVIGSA08IHO/what-is-a-psychiatric-evaluation.jpg Articles - MISTAKE #9: You need help. No, you REALLY need help! https://www.sellwithinsight.com/articles/2014/06/01/for-sale-by-owner monthly 0.5 2017-10-27 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419565135055-MWVIHYFTNE2DFVE1ZG3F/805+emerson.png Articles - FOR SALE BY OWNER https://www.sellwithinsight.com/articles/2014/05/01/mistake-8 monthly 0.5 2022-08-06 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419535326692-SRIJ708N8XM56DFWIZ6O/image-asset.jpeg Articles - MISTAKE #8: You ignore barriers to trial or switching costs https://www.sellwithinsight.com/articles/2014/04/29/mistake-7 monthly 0.5 2022-08-06 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419532170744-JPAHTQGDDK1BUOO94HE3/dunce-cap.jpg Articles - MISTAKE #7: You assume your shopper is more educated then they actually are https://www.sellwithinsight.com/articles/2014/04/27/how-to-get-good-feedback monthly 0.5 2017-10-27 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419530064966-92S2Y7BQA7UAHB18BJWP/satisfaction+pie+chart.jpg Articles - HOW TO GATHER GOOD FEEDBACK https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419529867053-TJ4UTR1UR9LFZLKWIC66/restaurant+room+for+improvement+graph.jpg Articles - HOW TO GATHER GOOD FEEDBACK https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419439240281-1IN0AO5PUUI6WBG8UXDL/image-asset.jpeg Articles - HOW TO GATHER GOOD FEEDBACK The Beach House in Kauai https://www.sellwithinsight.com/articles/2014/04/24/mistake-6 monthly 0.5 2022-08-06 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419436666881-9RIFETJBY9EAXIQZWXUT/slim1-620x350.jpg Articles - MISTAKE #6: Your product has a delayed or difficult-to-perceive benefit https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419436877782-U7EJERFQRRHHT3U3TFHO/image-asset.jpeg Articles - MISTAKE #6: Your product has a delayed or difficult-to-perceive benefit https://www.sellwithinsight.com/articles/2014/04/22/mistake-5 monthly 0.5 2022-08-06 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1420641280689-1Q817MFIHDA3443KGEA5/image-asset.jpeg Articles - MISTAKE #5: Your product over-promises and under-delivers https://www.sellwithinsight.com/articles/2014/04/17/mistake-4 monthly 0.5 2022-08-06 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1415291028952-F99FLBXWOS7C2CITUUI1/image-asset.jpeg Articles - MISTAKE #4: You have too many 12th Men, but no 10th Man https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1415289077539-9UC6H8JI63FMC5JY0A2T/image-asset.jpeg Articles - MISTAKE #4: You have too many 12th Men, but no 10th Man https://www.sellwithinsight.com/articles/2014/04/15/shopper-insights-for-dummies monthly 0.5 2015-01-11 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419385987179-A7NTZ6X087P2ZLFWKNMV/image-asset.jpeg Articles - SHOPPER INSIGHTS FOR DUMMIES https://www.sellwithinsight.com/articles/2014/04/15/mistake-3 monthly 0.5 2022-08-06 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419384559108-BX747C2AX5C96JWOLMTD/image-asset.jpeg Articles - MISTAKE #3: You didn't take time to listen to your customer https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1415043041154-DPQ9BL1HHT3AGBH598SA/image-asset.jpeg Articles - MISTAKE #3: You didn't take time to listen to your customer https://www.sellwithinsight.com/articles/2014/04/10/mistake-2 monthly 0.5 2022-08-06 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1414770007246-C1LPWCUVCZG6XIFCJMLA/image-asset.jpeg Articles - MISTAKE #2: Your product isn't actually addressing an unmet need https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1414769917182-YGWN65AZLDLTV2L2HN7E/image-asset.jpeg Articles - MISTAKE #2: Your product isn't actually addressing an unmet need https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1419382698160-OK84C0IGROSH8XK7ZO8W/image-asset.jpeg Articles - MISTAKE #2: Your product isn't actually addressing an unmet need https://www.sellwithinsight.com/articles/2014/04/08/mistake-1 monthly 0.5 2022-08-10 https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1414764839663-KFQPD3JX7LTU7ZF0HACY/image-asset.jpeg Articles - MISTAKE #1: You think one exceptional component will compensate for failures in other areas https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1414765086684-VMPS56HHL34PZ89CCRE5/image-asset.jpeg Articles - MISTAKE #1: You think one exceptional component will compensate for failures in other areas 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making it easy and enjoyable to raise a family, entertain guests, and stay connected with the outdoors. We’ve had that privilege for about 15 years and hope the next owners continue making even more great memories. While the home approaches 7,000 square feet of heated/cooled space, it was designed to hide much of that. This begins with the mission-styling, which uses a mix of materials on the exterior and careful placement of the home on the ~3/4-acre property that was able to tuck it around existing trees. While a half-circle driveway approaches the front door, the garage is accessed from a second driveway and placed where it remains largely unnoticed. https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616784299305-4R7EPPNW4KFZDU75IW5D/Back%252Bof%252Bhouse.jpg 1208 - Back Elevation The back of the house has a concave wedge shape, shielding the 1200 square feet of outdoor living space from neighboring homes to create an amazingly private and intimate environment that has allowed us to appreciate the natural beauty of the property. https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781198497-D8PVWVWQ86KQO3ETUHOU/Kitchen+1.jpg 1208 - Kitchen The chef-grade kitchen was designed for cooking and entertaining, providing all the cabinet and countertop space one could need. Dual built-in refrigerator-freezers and a walk-in pantry ensure there is never a shortage of food, while dual wall ovens provide capacity to cook for the masses. https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781200974-O3OSUDWL52T758BIACUU/Kitchen+4.jpg 1208 - Kitchen A massive 15-foot arching island of 3 cm granite wraps around a secondary island that contains the gas cooktop with downdraft. https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781199604-BPZSKW4D0AR0MZXRT89V/Kitchen+2.jpg 1208 - Kitchen Arched maple cabinets nested in brick and stone provide a visual anchor to the space. https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781199998-K6Y8GF4ENMEM2IQAYJ7M/Kitchen+3.jpg 1208 - Kitchen https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781202740-Q92A9HOTCEOUBKM844SM/Living.jpg 1208 - Living Room The kitchen integrates with one of the three living spaces, allowing the cooks to still interact with family or guests. The 20x25-foot family room was designed around a wood-burning brick-and-stone fireplace and more built-in cabinets, including a long window seat with lots of storage. https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781194158-LD7TCQQTMLHR6P28SIZU/Entry+1.jpg 1208 - From the Front Entry https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781187209-B5SG86V1A6OSJYDNCIK4/Balcony+2.jpg 1208 - Family Room The vaulted living room is a more formal, but still comfortable space. A wall of windows brings in natural light from the backyard, and an adjacent wall has a large stone-faced wood-burning fireplace and built-in cabinets. https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781186487-FAP6XHKCN1GDVW2Z9IJ7/Balcony+1.jpg 1208 - Family Room https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781196895-U8TNGIBGMX4S28ORLNLP/Family+1.jpg 1208 - Family Room https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781197656-D5LPXZ07NJT57IQP8CTQ/Family+2.jpg 1208 - Family Room Look up and you’ll see a beamed ceiling with a unique trim treatment and open-railed staircase and balcony. https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781195111-OXLQ39W6Q811RZZK3OB4/Entry+back.jpg 1208 - Balcony https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781191705-WS5CE0ZFVY7SQ2U3ZY2Z/Dining.jpg 1208 - Dining https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781193162-6S9Z18WJWHER5630AG4M/Deck+1.jpeg 1208 - Upper Deck The 600 square foot deck with curved railing can be accessed from the kitchen, living room or master bedroom, and was recently updated with CoolDeck composite. Supported by steel post-and-beam construction, it is suspended almost 20 feet above the ground, creating a sense of being in the tree canopy during the summer, and providing clear views of the surrounding hills throughout the winter. The roofline provides shade by late afternoon, making it comfortable to enjoy family dinners even on hot summer days. A natural gas outlet ensures the grilling is never interrupted. https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781201187-CSML0ICI7UVAJHO5IGMT/Laundry+1.jpg 1208 - Laundry https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781202346-9BCNQX6BKOJ40X7VX24X/Laundry+2.jpg 1208 - Laundry We tried to make this room as functional, yet appealing as possible. Large windows bring natural light onto the walls that are lined with plenty of cabinet storage, including a stack specifically sized to conceal laundry baskets and the central vac hose. There are two built-in desktops, a large butcher block countertop and a deep sink. https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781203445-3DSMBP1XCA9Q9MEPT8NG/Master+1.jpg 1208 - Master Bedroom https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781203854-FZPC1OSPJOOWAOQJK1F8/Master+2.jpg 1208 - Master Bedroom https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781204394-48TN7G89UMNEBKPEEJ7X/Master+Bath+1.jpg 1208 - Master Bath https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781204613-5WUQX4JX0TSOGWI2F1F4/Master+Bath+2.jpg 1208 - Master Bath https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781206881-6MGZ70BK01ORJEQNBHND/Office.jpg 1208 - Office The dedicated office (and prior nursery) is immediately off the master bedroom, making it easy to focus on work without being too removed from everyone. It was designed with cabinets and underfloor conduit to keep equipment (like printers) and cables hidden, and French doors to keep it feeling open. This room shares a wall with one of the master closets that could be easily opened to create a massive walk-in closet. https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781188098-P6IFA7WL8DH3JP0I02ZK/Basement+1.jpg 1208 - Den This is located on the bottom level, but is an area that can hardly be described as a basement. This room has 11-foot ceilings with beams that match the main living space and raised-panel wainscoting as an additional detail. The den contains the third wood-burning fireplace and a sizable kitchenette with beverage fridge, microwave and sink. This area was originally designed to serve as the ‘pool house’, as it opens directly onto the covered patio. However, we fell in love with the trees that would need to be removed to make room for a pool so that was never added. https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781189916-0HI6WPW1IBECZEWQL10Y/Basement+3.jpg 1208 - Den https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781190115-SAWWFXQWSGVS3LD9R8R6/Basement+Bar.jpg 1208 - Bar https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781188652-U3IG3WB3QDICGZQWEZ0G/Basement+2.jpg 1208 - Den https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781196348-PQFDA8BXR1OKGGW9H1EN/Exercise+Equipment.jpg 1208 - Exercise https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781205645-QGRRIU74Q1RJ8A96R4DR/Media+2.jpg 1208 - Media Room The dedicated eight-seat media room has stadium seating to ensure everyone has a clear view of the 100-inch screen and can hear the 7.1 in-wall surround sound. It includes a wet bar, with beverage fridge, microwave and sink. The stadium platform is removable for future conversion of the space into an art studio, workout room or other multi-purpose area with an awesome view. https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781205321-6M9E370JT49MDQ7H111I/Media+1.jpg 1208 - Media Room https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781214362-CDPMZIQJZS74E9V48OX4/Storage.jpg 1208 - Storage Room https://images.squarespace-cdn.com/content/v1/54481a03e4b0518032421e93/1616781208162-XZQGDHLXF9Q1XG0PTEJ6/Patio+1.jpg 1208 - Lower Patio The 600 square foot backyard patio mirrors the crescent shape of the upper balcony. 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