Just because people want to buy anything anywhere does not mean companies can afford to sell everything everywhere.
Smart distribution decisions are critical to optimize customer access while preserving sustainable velocity.
Retail buyers are still the gatekeepers to the distribution and promotions that gain access to the majority of potential customers.
Designing a selling story that appeals to their logical and emotional motivations is just as important as designing a product that appeals to your prospects' motivations.

We identify where to intercept prospects…using the right medium and right message to create demand, and the right distribution to easily fulfill that demand.
(Hint: in most cases, this involves delivering incremental sales and attracting incremental customers, not just trading cases with existing items.)
Success should be defined by making it as easy as possible for people to buy, not just making it as easy as possible for your company to sell.

We learn where high-potential prospects are shopping, how and why they are shopping at those destinations, and what can be done to disrupt their habits and insert a new purchase into their routine.
We focus on identifying and earning the right distribution and avoiding the wrong distribution. We know that one poorly performing store can create costs that exceed the profit generated from 5 successful stores meeting sustainable metrics.