WHY

While taking action is always important, knowing why an action should be taken is always infinitely more important than just focusing on how to take the action.  The right omni-presence strategy, executed with optimized content can earn engagement and generate tremendous demand.

It requires making smart decisions to focus on higher-quality content, not just higher-quantity content.

It involves anticipating greater, not less, challenges in year two and beyond as competitors have time to respond.