Data-point insight is a very tactical tool that can have huge ROI when it helps close sales or validate important decisions.
Read MoreWhen focused in the right area, narrow & deep insight can create huge competitive advantage.
Read MoreBroad & shallow insight is a great tool to gain initial understanding and identify areas for further investigation.
Read MoreAsk third party insight agencies these 14 questions to determine if they’re a good fit.
Read MorePicking the right third-party agency can be a dream while picking the wrong one can be a nightmare.
Read MoreSometimes it makes sense to keep an insight project in-house. Other times, it is best to hire a third-party agency.
Read MoreWhile creating segmentation can be challenging, once it is in-hand, it can be applied across almost all aspects of a business.
Read MoreAverages are dangerously misleading. Segmentation models are commonly used by companies as a point of competitive advantage.
Read MorePossessing insight creates little value. The act or application of insight is the moment when that value begins to exist.
Read MorePossessing insight creates little value. The act or application of insight is the moment when that value begins to exist.
Read MoreData is not insight. Numbers are not useful unless they provide meaningful information or direction.
Read MoreThe art of interpretation is critical to translating information into insight and insight into actionable conclusions.
Read MoreManual manipulation of any set of data or information also introduces the risk of mistakes being made and going undetected.
Read MoreHumans are imperfect. but, several steps can be taken to control the risk that respondents introduce worrisome error.
Read MoreThe success of an insight project begins with a design that answers all key questions and prevents bad data.
Read MoreThere is a frightening amount of bad insight out there. No one sets out to create it, yet it shows up everywhere.
Read MoreSample size is a key driver of the cost to do research, but also determines how much and what kind of insight a project can produce.
Read MoreThe quality of any insight data is determined by picking the right people to study.
Read MoreHaving the right filter and interpretation will make sure the client has the understanding and confidence to act.
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