supervision
The path to greater growth is insight
Tom inevitably raises important new questions, uncovers surprising insights and opportunities, and translates all of it into practical guidelines and actions we can immediately pursue. As important, he uses a process that requires very little time from me or my client, which builds our capacity to focus on other tasks.
- Bill W
“ Tom inevitably raises important new questions, uncovers surprising insights and opportunities, and translates all of it into practical guidelines and actions we can immediately pursue. As important, he uses a process that requires very little time from me or my client, which builds our capacity to focus on other tasks.”
Tom inevitably raises important new questions, uncovers surprising insights and opportunities, and translates all of it into practical guidelines and actions we can immediately pursue. As important, he uses a process that requires very little time from me or my client, which builds our capacity to focus on other tasks.
- Bill W.
CEO of software solutions company
LISTEN
mode
LISTEN Mode is the discipline of data acquisition and compilation.
The quality of questions asked determines the quality of data gathered and available to guide decisions.
It is critical to avoid compromises with incomplete, inaccurate or outdated information.
LEARN Mode seeks to use curiosity and creativity to translate data into insight.
Through systematic analysis and thoughtful interpretation, it is the making of meaning that produces unique value from a commodity.
LEARN
mode
LAUNCH
mode
LAUNCH Mode is the intelligent application or execution of new insight, theory or strategy.
Evidence-based decisions become transformational actions that lead to greater future success.
INSIGHT
on
INSIGHT
Learn from a series of brief articles that overview and explain how to design, execute, analyze and apply insights to guide better decision-making that leads to better results
75 Reasons New Products Fail
It is difficult to credit a single factor for making a new product successful. It is far easier, but far less popular, to identify specific failure points.
Take advantage of our unique perspective across 200+ categories to avoid experiencing similar mistakes
Sure, Tom and team are great at all the research tactics, but the true value creation is their ability to design fantastic research plans and execute those in a way that truly drives strategy. Thorough, always moving with speed, and willing to go the extra mile, the Integrated Insights team is our go-to choice when we need to learn about the consumer and how the engage with a particular product or category.
- Dan A.
CEO of retail consultancy